Robots Deliver
We’re going to start with the basics of how the search engines work, and a major component of this is a robot, or spider, which is software that slurps up your site’s text and brings it back to be analyzed by a powerful central “engine.” This activity is referred to as crawling or spidering. There are lots of different metaphors for how robots work, but we think ants make the best one.
Think of a search engine robot as an explorer ant, leaving the colony with one thought … Continue Reading