Google Basics
Simply stated, Google is the standout leader in search today. It has the most eyeballs and the most new trends, and it’s the only search engine with its own entry in the dictionary. Once a search-only entity, Google now offers a mail service, a map service, and a traffic and conversion tracking service, not to mention a diverse menu of specialty search options, including video, image, blog, and local. Google has been an all-out trendsetter in the evolution of the search algorithm.
Link popularity? Google made it hugely important. The probable death of paid inclusion? Thank Google. A website’s … Continue Reading