Linktik

Just like any other topic with a big online following, SEO has its own colorful vocabulary.There are far too many terms to include here, but here’s a sampling of what you might come across in your own SEO endeavors:
SERP An acronym that stands for “Search Engine Results Page,” that is, the listings you see when you use a search engine. It is our opinion (as it is with other right-minded folks) that this acronym
has an ugly ring to it, so we’ve decided to ban it from the book!
White hat/black hat Stereotypically speaking, white hat refers to “squeaky clean” optimization activities, ones that stay squarely within the search engines’ guidelines. Black hat refers to underthe- radar (and often below-the-belt) activities, such as quickly launching a site with poor-quality,
scraped, or no content; making some quick cash; and then dumping the domain and starting over with another site.There are also SEOs who proclaim to be gray hat, who do their work somewhere in the middle.
Tripping a filter Since search engine algorithms are almost entirely automated, infractions and
slipups are often caught and penalized via automatic analysis.When a page has set off an algorithmic red flag, SEOs say it has tripped a filter.This is especially common talk in forums, where you may see someone speculate,“My page is gone from the index. I think I tripped a duplicate content filter.”
Everflux A term used by Matt Cutts of Google to refer to the constant addition of newly crawled and recrawled sites into Google’s index, resulting in minor ranking shifts that occur on a daily or
even hourly basis.