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Age of domain In one of the more perplexing and frustrating developments in SEO in recent years, site owners have noticed that newer domains have a much tougher time making their way up the ranks than older ones. Read more about this in the sidebar “The Google Sandbox.” So far, this phenomenon has only been spotted in Google, but you know what happens when Google does something: Sooner or later the others are
likely to follow suit. You have been warned.

Lesser factors There are a large number of additional, lesser factors that can influence your ranking. Google, for example, probably includes hundreds and possibly even
thousands of factors in its algorithm. Things like keywords in your meta tags, image ALT tags, and page URL all have some degree of influence, as do factors that may be harder for you to control, such as the popularity of a page (as measured by the search engine’s own click-through tallies) or how often it is updated. For a comprehensive list of ranking factors, including commentary from several knowledgeable SEO professionals, see this page: www.seomoz.org/articles/search-ranking-factors.php.