Organic Ranking Factors
Here’s the lowdown on the most important factors:
• HTML page title
• Visible HTML text on the page
• Inbound links (quality and quantity)
• Inbound link anchor text
• Age of domain
• Lesser factors
We’ll get into how to optimize all of these factors . But for now, as you read through them, think about how much attention you’ve given to each of them on your own site. Maybe, like a lot of site owners, you’ve been focusing on the bottom of the list—the least important factors—more than the biggies at the top.