Linktik

Coming in at #3 in our list of search engine ranking factors is inbound links to your website. Why are inbound links so important in the search engine ranking algorithms? Because they can indicate a page’s quality, popularity, or status on the Web and site owners have very little control over their own inbound links. (Being off-page factors, inbound links can be influenced only indirectly.) Links with the most rank-boosting power are links from a home page (as opposed to links from pages buried deep within the site) and links from authority pages in the topical community, meaning pages with … Continue Reading

Here’s the lowdown on the most important factors:
• HTML page title
• Visible HTML text on the page
• Inbound links (quality and quantity)
• Inbound link anchor text
• Age of domain
• Lesser factors
We’ll get into how to optimize all of these factors . But for now, as you read through them, think about how much attention you’ve given to each of them on your own site. Maybe, like a lot of site owners, you’ve been focusing on the bottom of the list—the least important factors—more than the biggies at the top.

The simple premise of the Google sandbox is this: Google doesn’t want to list spammy sites. Some spammers, however, have been able to get sites listed quickly, get good ranks using questionable techniques, and make a buck before Google can react. Because of this, Google seems to have increased the importance of the age of a website among its ranking factors. So now, to be designated “Not Spam,” one of the things a site has to do is, apparently, get older. It’s age before beauty: A brand-new site, even one with no spam qualities, may disappear into ranking oblivion for … Continue Reading

Simply stated, Google is the standout leader in search today. It has the most eyeballs and the most new trends, and it’s the only search engine with its own entry in the dictionary. Once a search-only entity, Google now offers a mail service, a map service, and a traffic and conversion tracking service, not to mention a diverse menu of specialty search options, including video, image, blog, and local. Google has been an all-out trendsetter in the evolution of the search algorithm.

Link popularity? Google made it hugely important. The probable death of paid inclusion? Thank Google. A website’s … Continue Reading

We’re going to start with the basics of how the search engines work, and a major component of this is a robot, or spider, which is software that slurps up your site’s text and brings it back to be analyzed by a powerful central “engine.” This activity is referred to as crawling or spidering. There are lots of different metaphors for how robots work, but we think ants make the best one.

Think of a search engine robot as an explorer ant, leaving the colony with one thought … Continue Reading