SEO For Bloggers
In recent years, weblogs have grown from a band of sharp-tongued outlaws to the darlings of online marketing. From Stonyfield Farm Yogurt to the Republican National Committee, it seems that everyone has a blog, or two, these days. Whether you are an individual out to bring in an income through running ads on your site or a large business with a blog on the site as a way to create relationships with potential clients, you are today’s Big Thing on the Internet. Naturally, the major search engines should be catering to your every need. But you make it plenty hard for them! Your site lives and dies by content that changes every day, so it’s difficult for search engines—which are also trying to index the entire rest of the Web too—to keep up. But little by little they
are catching up.
Domain Considerations One of the reasons blogging is so popular is the availability of free blog hosting services. But while free hosting is a great idea for personal sites like “The Knibbe Family Thanksgiving Web Page,” it could work against your blog’s SEO potential. Not only will a URL like knibbefamily.blog-megaservice. com reduce your linkability, it may also leave you subject to the advertising choices of the provider. Other bloggers will be more likely to take you seriously—and link to your blog—if you aren’t using one of the free blog services that forces you to work within one of their domain names.